Aug 26, 2026 | AI, Blog, Customer Centric, Electronics Industry, Management, Marketing Manufacturing, Strategy
AI Can Speed Up Sales. It Cannot Create Credibility. Sixty-nine percent of B2B buyers prefer to validate AI-generated insights with sales reps, according to Gartner. That is the tension technical sales leaders have to pay attention to. AI can help buyers research...
Aug 11, 2026 | AI, Company Culture, Customer Centric, Electronics Industry, Leadership, Management, Manufacturer, Marketing Manufacturing, Strategy
Episode 149 Why Credibility Still Wins in Technical Sales Mic Cardone on trust, AI, persistence, and the danger of being “all foam and no beer.” Episode summary The short version: Technical sales still runs on credibility, even when AI can help teams move...
Jun 15, 2026 | AI, Blog, Customer Centric, Electronics Industry, Manufacturer, Marketing Manufacturing, Strategy
The Line Card Is Not Enough. Rep Firms Need Proof. B2B buyers now spend only about 17% of their total purchase journey in direct contact with potential suppliers. That means most of the decision is already being shaped before a salesperson, rep firm, distributor, or...
Mar 24, 2026 | AI, Customer Centric, Electronics Industry, Leadership, Management, Manufacturer, Marketing Manufacturing, Strategy
Episode 138 Why Judgment Still Wins in an AI-Assisted Sales World Faster tools, smarter research, and why the rep who brings real value still wins Episode summary Hunter Starr, CPMR, is President of Performance Technical Sales, a manufacturers rep firm serving...
Mar 7, 2026 | AI, Blog, Electronics Industry, Manufacturer, Marketing Manufacturing, Strategy
Stop Walking In With a Line Card. Start Walking In With a Plan How Modern Reps Are Using AI to Build Trust Before the Meeting Even Starts You walk into a customer’s facility. The engineer barely looks up. You open your bag. You pull out your line card. And the...
Feb 24, 2026 | AI, Electronics Industry, Leadership, Management, Manufacturer, Marketing Manufacturing, Strategy
Episode 136 How to Build Trust as a Modern Rep Using AI to Prep Smarter Conversations Using AI to prepare better, respond faster, and stay relevant Episode summary In Episode 136 of the Leadership in Manufacturing Podcast, host Sannah Vinding continues the...
