May 29, 2026 | AI, Blog, Customer Centric, Distribution, Electronics Industry, Strategy
AI Gets You Close. The Last Mile Is Still Human 69% of B2B buyers turn to sales reps to validate AI-generated insights. That is the part of the AI conversation technical sales leaders should not miss. Buyers are using AI. Sellers are using AI. Research is faster,...
May 19, 2026 | AI, Customer Centric, Distribution, Electronics Industry, Leadership, Management, Manufacturer, Strategy
Episode 143 Why Sales Training Matters When Outreach Stops Working Walter Tobin on sales training, customer attention, and the rep-distributor relationship in the electronics channel Episode summary Inboxes are full. LinkedIn connection requests are followed by...
May 5, 2026 | AI, Customer Centric, Distribution, Electronics Industry, Leadership, Management, Manufacturer, Strategy
Episode 141 How Leaders Build Trust When Buyers Already Have the Answers What it takes to lead a technical sales motion when AI has changed how customers prepare, decide, and evaluate. Episode summary Lonnie Power has spent close to three decades inside the...
Mar 24, 2026 | AI, Customer Centric, Electronics Industry, Leadership, Management, Manufacturer, Marketing Manufacturing, Strategy
Episode 138 Why Judgment Still Wins in an AI-Assisted Sales World Faster tools, smarter research, and why the rep who brings real value still wins Episode summary Hunter Starr, CPMR, is President of Performance Technical Sales, a manufacturers rep firm serving...
Feb 20, 2026 | AI, Blog, Customer Centric, Marketing Manufacturing, Strategy
The Rep With a Fax Machine Is Losing If your sales team still measures productivity by windshield time and cold calls, you are already behind. The manufacturing rep role did not quietly evolve. It was forced to. Front doors are locked. Engineers work hybrid....
Dec 31, 2025 | Customer Centric, Distribution, Electronics Industry, Leadership, Management, Manufacturer, Strategy
Episode 132 How Leaders Stay Grounded During Disruption Leadership Lessons for Staying Steady When Conditions Keep Changing Episode summary In Episode 132 of the Leadership in Manufacturing Podcast, host Sannah Vinding sits down with Bruce Kellar, Senior Vice...
