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Featured Episode
Why Your Product Can Be Invisible Before Sales Gets Involved
Sannah Vinding shares how industrial B2B teams can help customers find clear product answers, assess fit, and know when to bring in a technical expert.
Related Episodes
Why Your Product Can Be Invisible Before Sales Gets Involved
Sannah Vinding shares how industrial B2B teams can help customers find clear product answers, assess fit, and know when to bring in a technical expert.
Why Leadership Is Built in the Moments Nobody Sees- Episode 152
Colin Strother, Executive Vice President at Rochester Electronics, joins Sannah Vinding to discuss trust, authenticity, customer commitment, and leading global teams across the electronics industry. They talk about why customers need both digital and personal service, how leaders develop confidence and composure, and what small actions reveal about leadership.
AI Can Speed Up Sales. It Cannot Create Credibility.
AI can help technical sales teams move faster, but credibility still depends on accuracy, context, judgment, and the person who can stand behind the answer.
Why Credibility Still Wins in Technical Sales – Episode 149
Mic Cardone of ENOVA USA joins Sannah Vinding to discuss credibility in technical sales, AI, leadership patience, and customer trust.
The Line Card Is Not Enough. Rep Firms Need Proof.
Rep firms need to prove value beyond the line card through market intelligence, technical confidence, customer insight, and clearer manufacturer visibility.
Why Judgment Still Wins in an AI-Assisted Sales World – Episode 138
Hunter Starr, CPMR, shares how reps use AI for faster research and cross-referencing while relationship, judgment, and follow-through still drive results in technical sales.
Stop Walking In With a Line Card. Start Walking In With a Plan
AI won’t build trust for you. But it can help you earn it. Episode 136 breaks down how smarter prep drives credibility in electronics sales
How to Build Trust as a Modern Rep Using AI to Prep Smarter Conversations – Episode 136
Part 2 with Tom Walker on how modern manufacturers reps use AI to build trust, strengthen culture, and stay relevant in a changing sales environment.