Jun 15, 2026 | AI, Blog, Customer Centric, Electronics Industry, Manufacturer, Marketing Manufacturing, Strategy
The Line Card Is Not Enough. Rep Firms Need Proof. B2B buyers now spend only about 17% of their total purchase journey in direct contact with potential suppliers. That means most of the decision is already being shaped before a salesperson, rep firm, distributor, or...
Jun 2, 2026 | AI, Company Culture, Customer Centric, Distribution, Electronics Industry, Leadership, Management, Strategy
Episode 144 How Rep Firms Prove Value Beyond Sales Walter Tobin on the consulting mindset, technical value, and the next version of the manufacturers rep role Episode summary The manufacturers rep model has always depended on relationships, territory knowledge,...
May 29, 2026 | AI, Blog, Customer Centric, Distribution, Electronics Industry, Strategy
AI Gets You Close. The Last Mile Is Still Human 69% of B2B buyers turn to sales reps to validate AI-generated insights. That is the part of the AI conversation technical sales leaders should not miss. Buyers are using AI. Sellers are using AI. Research is faster,...
May 19, 2026 | AI, Customer Centric, Distribution, Electronics Industry, Leadership, Management, Manufacturer, Strategy
Episode 143 Why Sales Training Matters When Outreach Stops Working Walter Tobin on sales training, customer attention, and the rep-distributor relationship in the electronics channel Episode summary Inboxes are full. LinkedIn connection requests are followed by...
May 5, 2026 | AI, Customer Centric, Distribution, Electronics Industry, Leadership, Management, Manufacturer, Strategy
Episode 141 How Leaders Build Trust When Buyers Already Have the Answers What it takes to lead a technical sales motion when AI has changed how customers prepare, decide, and evaluate. Episode summary Lonnie Power has spent close to three decades inside the...
Mar 24, 2026 | AI, Customer Centric, Electronics Industry, Leadership, Management, Manufacturer, Marketing Manufacturing, Strategy
Episode 138 Why Judgment Still Wins in an AI-Assisted Sales World Faster tools, smarter research, and why the rep who brings real value still wins Episode summary Hunter Starr, CPMR, is President of Performance Technical Sales, a manufacturers rep firm serving...
