May 9, 2026 | AI, Blog, Distribution, Electronics Industry, Management, Strategy
AI Sounds Right. That’s the Problem. 94% of B2B buyers used generative AI in their last purchase process. 20% of them said the AI made them less confident in their decision, not more. Buyers are showing up to sales conversations with answers already in hand. The...
May 5, 2026 | AI, Customer Centric, Distribution, Electronics Industry, Leadership, Management, Manufacturer, Strategy
Episode 141 How Leaders Build Trust When Buyers Already Have the Answers What it takes to lead a technical sales motion when AI has changed how customers prepare, decide, and evaluate. Episode summary Lonnie Power has spent close to three decades inside the...
Apr 21, 2026 | AI, Electronics Industry, Leadership, Strategy
Episode 140 Why Combining Two Skills Plus AI Beats Knowing Just One Thing AI fluency, two strong skills, and why the rep who sees around corners stays ahead Episode summary One question after the main recording: how are you actually using AI right now? Hunter Starr...
Apr 7, 2026 | AI, Distribution, Electronics Industry, Leadership, Management, Strategy
Episode 139 Why Tone and Trust Define How People Learn Teaching in technical industries is not about how much you know. It is about whether people feel safe enough to learn. Episode summary Don Gillis started in the field, digging underground ductwork in frozen...
Mar 24, 2026 | AI, Customer Centric, Electronics Industry, Leadership, Management, Manufacturer, Marketing Manufacturing, Strategy
Episode 138 Why Judgment Still Wins in an AI-Assisted Sales World Faster tools, smarter research, and why the rep who brings real value still wins Episode summary Hunter Starr, CPMR, is President of Performance Technical Sales, a manufacturers rep firm serving...
Mar 7, 2026 | AI, Blog, Electronics Industry, Manufacturer, Marketing Manufacturing, Strategy
Stop Walking In With a Line Card. Start Walking In With a Plan How Modern Reps Are Using AI to Build Trust Before the Meeting Even Starts You walk into a customer’s facility. The engineer barely looks up. You open your bag. You pull out your line card. And the...
