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How Marketing Becomes a Strategic Partner in Manufacturing, Jacob Baldwin, United Grinding North America, Episode 120
In this episode, Jacob Baldwin, Director of Corporate Marketing at UNITED GRINDING North America, shares how marketing can drive real business impact in B2B manufacturing. Learn how cross-functional alignment, authentic storytelling, and customer-focused strategy turn marketing into a true growth partner.
Related Episodes
Why manufacturers need to focus on their digital marketing strategy – Bridget Kane-Ferrigan – Episode 03
Today’s manufacturers need to compete in today’s marketplace in order to survive. That means they must adopt new technologies, processes, and strategies to remain competitive. One area where manufacturers need to focus their attention is digital marketing.
How to Humanize Your Brand as a Manufacturer Rep – Rob Brunson – Episode 02
Humanizing your brand means changing your focus away from your product and services, towards your customers.
How to Succeed with Marketing as a Manufacturer Rep – Cameron English – Episode 01
I invited Cameron English, President/CEO of English Technical Sales to talk about his company and what they’re working on with their marketing efforts.