Modern Marketing for Manufacturing Podcast
How to Humanize Your brand as a Manufacturer Rep
Humanizing your brand means changing your focus away from your product and services, toward your customers. Manufacturing is undergoing a massive transformation thanks to digitization. As technology advances, manufacturers need to adapt their processes to remain competitive.
I invited Rob Brunson, Sales Representative at Wallace Electronic Sales to talk about his company and what they’re working on with their marketing efforts.
Host
Sannah Vinding
Guest
Episode
E02
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Rob Brunson
Rob Brunson
Sales Representative at Wallace Electronic Sales
Key takeaways:
Write better emails. Make it a point to write them well. Be concise.
Humanizing your brand is about making people feel more connected to your company. It’s about showing them why your products and services make sense to them. A humanized brand makes people feel like they’re part of something bigger than themselves. They feel like they belong to a community.
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