Episode 93

Adapting to Technical Changes and Embracing Data in Manufacturing

In this episode of the Leadership In Manufacturing Podcast, host Sannah Vinding welcomes Maryellen Stack, Director of Marketing Communication at Sager Electronics. They dive into the shifting trends in the manufacturing industry, emphasizing the importance of customer experience, seamless digital interactions, and the integration of new technologies.

Maryellen shares her insights on the collaboration between sales and marketing, the necessity of a self-service model, and the impact of digital giants like Amazon on customer expectations. Tune in to hear Maryellen’s valuable advice for newcomers to the industry, the significance of continuous learning, and the power of mentorship.

Don’t miss this engaging conversation packed with actionable strategies and inspiring reflections!

“Our journey is about problem-solving rather than just pushing product features; we’re building a sales structure that truly supports customer needs.”

Maryellen Stack

Director of Marketing Communications , Sager Electronics

Spotify logo 200x80
Spotify logo 200x80

Key takeaways

Adapting Customer Experience to Modern Expectations:

By adopting a self-service model and enhancing the overall customer experience, businesses can meet the rising expectations set by industry leaders. This includes providing instant confirmations and shipping updates, which greatly influence customer satisfaction and loyalty.

Number 2

The Power of Collaboration Between Sales and Marketing:

Effective CRM systems and collaborative strategies are crucial for aligning these departments. By sharing data and insights, and by working together on marketing campaigns and sales opportunities, businesses can enhance their customer journey and build a more cohesive strategy that focuses on problem-solving rather than merely pushing product features.

Number 3 - key takeaway mind the innovation leadership podcast

Importance of Continuous Learning and Networking:

Engaging with various industry events, building a solid network, and leveraging platforms for educational purposes were all identified as key strategies. The value of mentorship, both receiving it from seasoned professionals and offering it to newcomers, was stressed to foster a culture of shared knowledge and growth within the industry.

“Continuous learning and networking are important. Whether through industry groups, reading, or YouTube, it’s about staying updated and adapting to changes in the business world.”

Sannah Vinding

Leadership & B2B Marketing Strategist, Technical Engineering Expert

Leveraging Technology to Enhance the Customer Experience in Electronic Components

Show Notes:

In this episode of the Leadership In Manufacturing Podcast, host Sannah Vinding talks with Maryellen Stack, the Director of Marketing Communication for Sager Electronics. Maryellen shares her expertise on evolving marketing strategies within the manufacturing industry, ranging from traditional advertising to harnessing the power of digital platforms, social media, video, and podcasts.

The discussion emphasizes the importance of a seamless customer experience, the adaptation to new digital habits, and the self-service model on the company’s new website. The conversation covers how B2C experiences, like the use of QR codes and alternative payment methods, are shaping customer expectations, especially with instant confirmations and shipping updates influenced by giants like Amazon.

Maryellen underlines the necessity of collaboration between sales and marketing to enhance customer journey insights and highlights the transformative impact of CRM systems and data management tools during the pandemic.

For those new to the industry, Maryellen offers insightful advice on gaining exposure, building networks, and actively participating in industry events. She also reflects on the importance of speaking up, sharing ideas, and fostering team collaboration in a male-dominated field.

Listeners will gain valuable insights into modern marketing practices, the integration of technology, and the continuous learning and networking essential for professional growth in the manufacturing sector.

Remember to subscribe, like, and share our content. Connect with us on LinkedIn, YouTube, and Instagram to unlock your leadership potential in the electronics component industry.

Maryellen Stack

Maryellen Stack

Maryellen Stack

Director of Marketing Communications at Sager Electronics

Maryellen Stack is a seasoned professional in the electronics industry, known for her innovative approach and passion for technology. With over 15 years of experience, Maryellen has made significant contributions to the field through her work in product development and strategic marketing. She holds a degree in Electrical Engineering and has been instrumental in leading projects that have advanced the industry standards.

Maryellen is also a keynote speaker and an active member of various industry associations, where she shares her insights and success stories to inspire others. Her commitment to continuous learning and development has earned her recognition as a thought leader in the electronics community.

“The shift from traditional advertising to embracing digital platforms and social media has transformed how we connect with customers, making the experience more seamless and engaging.”

Maryellen Stack

Director of Marketing Communications, Sager Electronics

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