Episode 77

Driving Business Growth and Exceptional Results

Join host Sannah Vinding on the “Mind the Innovation Leadership Podcast” as she interviews Adam Anderson, a special guest. In this episode, Adam shares his insights on building a strong team and the importance of verbal communication. He delves into the dynamics of hybrid work and customer interaction, highlighting the significance of tactical engagement for prompt issue resolution. Adam also emphasizes the value of in-person customer engagement and staying informed about market trends. Furthermore, he explores the power of connecting with industry peers and understanding the unique needs of each customer. The conversation takes an interesting turn as they discuss the viral topic of marketing and customer engagement, emphasizing the significance of repeated touches and showcasing the benefits offered by their organization. Adam concludes by shedding light on leveraging customer data to drive value and the evolving landscape of meetings in today’s dynamic work environment.

Don’t miss this enlightening episode filled with valuable insights from Adam Anderson, exclusively on the “Mind the Innovation Leadership Podcast.”


Sannah Vinding


Adam Anderson



Key takeaways

The electronics industry presents leaders in the manufacturing industry with a dynamic, challenging, and exciting environment characterized by constant innovation and diverse customer needs. By comprehending the dynamics of this industry, leaders can stay abreast of the latest trends and seize opportunities for growth.

Number 2

Developing excellent communication and listening skills is crucial in building trust with customers and understanding their specific value proposition. It can lead to stronger relationships and more effective problem-solving.

Number 3 - key takeaway mind the innovation leadership podcast

In the hybrid work environment, leaders must adapt to new modes of communication and be flexible in meeting the needs of customers. This enables them to provide solutions and support in an efficient and effective manner.

“The value proposition we bring to customers has changed in the last few years. It’s crucial to understand what they need and how to bring that value.”

Adam Anderson

Vice President, Norris & Associates, Inc

“Continual learning and networking are crucial in the industry. Stay curious, educate yourself, and build relationships with others in the field.”

Sannah Vinding

Leadership & B2B Marketing Strategist, Technical Engineering Expert

Show Notes:

In this episode 77, our host Sannah Vinding sits down with Adam Anderson to discuss various aspects of building a strong team and effective customer engagement. Adam emphasizes the importance of team building through group discussions and sharing experiences. He also highlights the value of verbal communication, whether it’s with team members or customers, emphasizing the significance of picking up the phone for conversations.

When it comes to customer interaction, Adam discusses two types: tactical interaction through virtual meetings for immediate problem-solving and in-person engagement to read the customer’s body language. He also mentions the importance of staying informed about the market by reading publications like the Boston Business Journal.

Adam emphasizes the power of connecting with other professionals in the industry who face similar challenges, finding it encouraging and beneficial. He also acknowledges that each customer has unique needs, requiring personalized approaches.

The discussion further delves into the importance of marketing and customer engagement, emphasizing the value of repeated touches to communicate the company’s offerings. Adam also discusses leveraging customer data to drive value, acknowledging its overwhelming nature but highlighting its potential benefits.

Lastly, the conversation touches on the changing landscape of meetings, where expectations need to be adjusted as not everyone is in the office every day. Overall, this episode provides insights into building a strong team, effective customer engagement, and adapting to evolving business dynamics.

Remember to subscribe, like, and share our content. Connect with us on LinkedIn, YouTube, and Instagram to unlock your leadership potential in the electronics manufacturing industry.

“Focus on the things you can control and let go of the things you can’t. Set micro-level goals and tackle them one step at a time.”

Adam Anderson

Vice President, Norris & Associates, Inc

Adam Anderson

Adam Anderson

Adam Anderson

Vice President, Norris & Associates, Inc

Adam Anderson is a Vice President at Norris & Associates, Inc.. With over 13 years of experience in the company, Adam is a seasoned professional in the field of sales and engineering.

Prior to his current position, he served as a Sales Engineer and Advanced Tech Sales representative, gaining extensive knowledge and expertise in the industry. Adam’s educational background includes an MBA in Finance from Questrom School of Business, Boston University, and a BSME in Mechanical Engineering from Tufts University.

He is an active member of various professional groups and associations, such as Electronics Representatives Association and Boston University Questrom School of Business Alumni.

Email: [email protected]

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