Jun 15, 2026 | AI, Blog, Customer Centric, Electronics Industry, Manufacturer, Marketing Manufacturing, Strategy
The Line Card Is Not Enough. Rep Firms Need Proof. B2B buyers now spend only about 17% of their total purchase journey in direct contact with potential suppliers. That means most of the decision is already being shaped before a salesperson, rep firm, distributor, or...
May 29, 2026 | AI, Blog, Customer Centric, Distribution, Electronics Industry, Strategy
AI Gets You Close. The Last Mile Is Still Human 69% of B2B buyers turn to sales reps to validate AI-generated insights. That is the part of the AI conversation technical sales leaders should not miss. Buyers are using AI. Sellers are using AI. Research is faster,...
May 21, 2026 | Blog, Distribution, Management, Manufacturer, Strategy
Successor Readiness Is the Real Leadership Test 80% of organizations lack confidence in their leadership pipelines. Companies with a high-quality succession planning strategy are also 2.9 times more likely to achieve high internal promotion success rates. That is not...
May 9, 2026 | AI, Blog, Distribution, Electronics Industry, Management, Strategy
AI Sounds Right. That’s the Problem. 94% of B2B buyers used generative AI in their last purchase process. 20% of them said the AI made them less confident in their decision, not more. Buyers are showing up to sales conversations with answers already in hand. The...
Apr 11, 2026 | Blog, Distribution, Electronics Industry, Management, Strategy
You Trained Them. They Didn’t Learn. U.S. companies spent $102.8 billion on corporate training in 2025. Employees forget up to 70% of new information within 24 hours of receiving it. That is not a content problem. It is not a budget problem. It is a gap that...
Apr 1, 2026 | Blog, Electronics Industry, Manufacturer, Strategy
The Tools Are Ready. Most Sales Reps Aren’t AI adoption among B2B sales professionals nearly doubled in a single year, jumping from 24% in 2023 to 43% in 2024. Over that same period, 73% of B2B buyers reported actively avoiding suppliers that send irrelevant...
