Episode 09
Marketing innovation – the business side of Innovation
Many companies are making poor decisions in their marketing messaging which leads to terrible outcomes. Understanding both the sales and marketing side as well as the technology side can lead to better Solutions and Innovation.
David Shiller
David Shiller
Product & Business Development For The Advanced Lighting Industry
David is the president of Lighting Solution Development, a consulting company providing product and business development for the advanced lighting industry.
The marketing department speaks as the company salesman speaks as a human being and people are much more interested in interacting with human beings thing.
Listen to David Shiller talk about how the manufacturing industry was forced to rethink its sales and marketing strategy due to the pandemic and how to build a digital marketing strategy by focusing on very specific Target audiences and messaging.
Listen Now
Related Episodes
Electric Vehicles to AI: Navigating Tech Trends – Dennis Reed – Episode 88
In this episode of the Leadership In Manufacturing Podcast, we dive deep with Dennis Reed, a savvy senior research analyst at Edgewater Research, who sheds light on the seismic shifts in the global supply chain and the electric vehicle market.
Embracing Change and Forward-Thinking in Manufacturing Leadership – Eric Slatten – Episode 87
Join us in this insightful episode of the Leadership In Manufacturing Podcast, where our hosts, Sannah Vinding and Eric Slatten, tackle the multifaceted challenges and strategies that come with leading in the manufacturing industry.
New Episodes
Bi-Weekly Tuesday