Episode 104
Why Electronics Lead the Future!
Exploring Passion and Leadership in the Electronics Industry
Join us for an insightful episode of the Leadership in Manufacturing Podcast, where we delve deep into the world of electronics manufacturing with our esteemed guests Don Akery, Tobi Cornell, Rob Brunson, and Walter Tobin. Hosted by Sannah Vinding, this episode offers a treasure trove of industry knowledge and leadership wisdom from seasoned professionals who have dedicated their lives to the electronics industry.
In this episode, you will discover:
- The Excitement of Technological Advancements: Hear from our guests about the innovations in electronics that continue to thrill them and push the industry forward.
- People-Driven Perspective: Tobi Cornell shares her passion for the remarkable individuals working in the electronics field, from manufacturer’s reps to distributors.
- Navigating a Changing Industry: Rob Brunson and others discuss how the constantly evolving nature of technology keeps their careers dynamic and engaging.
- Impact of Past and Emerging Technologies: Don Akery reflects on the groundbreaking technological milestones he’s witnessed throughout his career and his excitement about future advancements like AI and electric vehicles.
- The Role of Electronics in Everyday Life: Walter Tobin emphasizes the omnipresence of electronics in our lives, illustrating how the industry shapes daily experiences and global progress.
- Bringing Solutions and Value to Customers: Understand the importance of customer empathy as Rob Brunson explains the satisfaction of solving real-world problems and enhancing customer success.
Our passionate industry experts share their unique perspectives on why they love the electronics industry and how it continues to inspire them. Whether you’re a seasoned professional or new to the field, this episode provides invaluable insights to fuel your passion and guide your career in electronics manufacturing.
Listen in to get a better grasp of the fast-paced and constantly shifting electronics world from the folks who are immersed in it every day.
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“I think what excites me the most about this industry are the people for sure. There’s so many fantastic people to work with, and you’re always working on cutting-edge technology.”
Key takeaways
Sensing Indirect Feedback:
Leaders should notice subtle changes in employee behavior or morale, which can reveal underlying issues or increased confidence. This awareness allows them to address problems proactively and enhance team performance by understanding unspoken concerns.
Leading with Transparency:
Emphasizing transparency and vulnerability helps leaders foster honest communication. This approach builds trust, improves morale, and creates an open environment, enhancing organizational effectiveness.
Adapting Communication for Silent Feedback:
Addressing silent feedback requires adapting communication styles with open-ended questions and shared vulnerabilities. This strategy uncovers unspoken issues, leading to better problem-solving and a more engaged team.
“You’re shaping the future, playing a pivotal role in building tomorrow’s innovations. This is what truly excites me about our industry.”
“The electronics industry is really big, but it’s actually quite small. Everyone sort of knows everybody, and it’s full of great people.”
“This industry puts us at the forefront where we get to see the next great big thing.”
Show Notes:
In Episode 104 of the “Leadership in Manufacturing Podcast,” host Sannah Vinding welcomes four industry experts: Walter Tobin, Tobi Cornell, Don Akery, and Rob Brunson to explore the dynamic world of leadership and innovation in the electronics industry.
Key highlights from the episode include each guest sharing what excites them most about the electronics industry. Don Akery reflects on his 40-year career, expressing his thrill at witnessing technological advancements, from the advent of DSL modems to the rise of electric vehicles and AI. Similarly, Tobi Cornell and Rob Brunson emphasize the industry’s constant evolution and the enjoyment found in working with cutting-edge technology and amazing people.
The conversation also delves into the close-knit nature of the electronics industry. Rob Brunson enjoys the diverse daily interactions and the satisfaction of bringing new solutions to market. He notes the importance of being empathetic to customer needs and the joy in seeing final products that make a difference in people’s lives.
Walter Tobin adds depth by highlighting the omnipresence of electronics in our daily lives and the industry’s unparalleled potential for growth and innovation. He shares personal anecdotes about the essential role of electronics in modern life, illustrating its impact from healthcare to industrial applications.
Sannah steers the discussion towards leadership, prompting guests to reflect on what makes a good leader in this fast-paced, technology-driven field. The dialogue touches on personal connections, adaptability, and the evolving challenges posed by rapid technological advancements.
Throughout the episode, the guests’ enthusiasm and dedication to the electronics industry shine through. They discuss the shifting landscape of communication, the importance of staying ahead of technological trends, and how electronics are not just a part of our future but are actively shaping it.
This episode offers a compelling blend of personal experiences, industry insights, and leadership advice, making it a must-listen for anyone passionate about the future of electronics and effective leadership within this innovative sector. Join Sannah, Walter, Tobi, Don, and Rob as they journey through the fascinating world of electronics and share their perspectives on leading in a rapidly changing industry.
Don’t miss out on these invaluable insights – follow us on LinkedIn, YouTube, and Instagram to unlock your leadership potential in the electronics component industry.
Guests
Don Akery
Chief Executive Officer at Waldom Electronics
Don Akery is the Chief Executive Officer at Waldom Electronics, based in Rockford, Illinois. With over two decades of experience in the electronics and distribution industry, Don has proven himself as a visionary leader dedicated to driving organizational growth and operational excellence. He specializes in sales growth, business development, and talent recruitment, with a successful track record in both established and emerging markets.
Prior to his tenure at Waldom Electronics, Don held multiple leadership roles at TTI, Inc., where he significantly grew revenue and market share, and led digital transformation initiatives. He also served in various capacities at Arrow Electronics, further honing his expertise in marketing and asset management.
Don holds a Bachelor of Arts in Applied Behavioral Sciences from National Louis University and has completed coursework in Business Administration from Georgia Southern University. He is actively involved in industry organizations such as Women In Electronics and the National Association of Wholesaler-Distributors.
Outside of his professional life, Don contributes to advisory boards like Breadboard and Sivad Business Solutions, leveraging his extensive experience to help drive innovation and efficiency in the electronics manufacturing industry.
Tobi Cornell
President - Manufacturer's Rep, CPMR
Tobi Cornell is an accomplished leader with over 25 years of experience at Kruvand Associates, Inc., a prominent manufacturer’s representative firm. As the current President, Tobi oversees strategic operations and manages key accounts in the Dallas-Fort Worth area. Her career at Kruvand began in 1999, where she has played a pivotal role in strengthening relationships with manufacturers and distributor partners to better serve the engineering and purchasing communities.
Tobi’s extensive experience includes roles in both outside sales and distribution management. She holds a Bachelor of Business Administration (BBA) in Marketing from Texas Christian University. Tobi is actively involved in industry organizations, including the Electronics Representatives Association (ERA) and the Electronic Components Industry Association (ECIA). Her dedication to her profession and her community is evident through her leadership and active participation in various industry groups.
Rob Brunson
Vice President of Sales & Marketing at Wallace Electronic Sales
Rob Brunson is a dedicated Customer Advocate with extensive experience in sales and marketing within the electrical and electronic manufacturing industry. Currently serving as the Vice President of Sales & Marketing at Wallace Electronic Sales, Rob has been pivotal in sourcing competitive and high-quality solutions for OEMs and driving the company’s customer-centric approach. His passion for customer advocacy is matched only by his love for dogs, making him a well-rounded professional both in and out of the office.
Rob’s commitment to finding the best solutions for his customers, whether through front-end design work or problem-solving, exemplifies his dedication to excellence. With a strong presence in the Greensboro–Winston-Salem–High Point Area, Rob continues to make significant contributions to his field while maintaining a personal touch in all his professional interactions.
Walter Tobin
President - Manufacturer's Rep, CPMR
Walter Tobin is the CEO and Executive Vice President of the Electronics Representatives Association (ERA), a role he has held since August 2015. He leads the organization with a focus on empowering electronics representatives globally. Walter’s extensive career spans over several decades, including significant roles such as Corporate Vice President at Future Electronics and All American Semiconductor, and Executive VP at Bell Microproducts. His leadership in managing global accounts and driving sales initiatives has been exemplary.
Walter is a graduate of Boston College, where he earned both his BSBA and MBA in Marketing from the Carroll School of Management. With a career marked by strategic leadership and industry insights, Walter is also dedicated to community service, serving on the Board of Directors for the Charles River Center, a non-profit organization supporting individuals with developmental disabilities.
He is recognized for his sales management skills, time management, and dedication to ethical leadership. Walter’s contributions to the electronics industry are widely acknowledged, making him a respected figure in his field.
“Seeing the products you’ve developed make a real impact, like a streetlight illuminating a busy road, is a rewarding reminder of why I’m passionate about the electronics industry—advancing technology and enhancing lives every day.”
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