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Elevate Your Leadership in Electronics Manufacturing
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Unveiling Sales Tactics and Challenges in Manufacturing – Ben Kelly – Episode 85
In this episode of the Leadership in Manufacturing Podcast, host Sannah Vinding sits down with Ben Kelly, an experienced sales professional in the manufacturing industry.
The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers – Bridget Kane-Ferrigan – Episode 60
I invited Bridget Kane-Ferrigan, Marketing Manager at Fair Rite Products Corp, as a guest on the Mind The Innovation Leadership podcast. Bridget shares her insights on why manufacturers need to focus on their digital marketing strategy.
Manufacturing Salespeople as Marketers: The Shift Towards Problem-Solving Instead of Product-Pitching – Graham Kilshaw – Episode 59
In this episode, Graham Kilshaw, CEO of Lectrix, shares his insights on successful content marketing for engineers in the manufacturing industry. He emphasizes the need for a mindset shift from marketing to engineers, to marketing for engineers, to effectively reach and engage this critical audience.
The Future of Manufacturing Marketing: Embracing the Human Element to Stand Out from the Crowd – Rob Brunson – Episode 58
Humanizing your branding and marketing strategy can have a significant impact on your success as a manufacturer.
Invest in Outcomes, Not Just Inputs, for Successful Digital Transformation and Customer Experience Initiatives – Cynthia Kellam – Episode 57
The world of digital transformation and customer experience initiatives is booming. Companies all over the world are looking to invest heavily in their technology outputs, believing that this will go towards optimum customer engagement and satisfaction.
Cultivating a Culture of Innovation: Achieving Digital Transformation in the Electronics Manufacturing Industry – Cameron English – Episode 56
In this episode of the Mind The Innovation Leadership Podcast, Cameron English, President/CEO at English Technical Sales, joins the show to discuss how to grow and shape future strategies by creating an organizational culture.
Gaining an Edge in the Electronics Industry: From Skills to Strategies – Walter Tobin – Episode 55
Episode 55 Gaining an Edge in the Electronics Industry: From Skills to StrategiesAs the electronics industry becomes increasingly competitive, it can be challenging to gain an edge. But with the right skills and strategies, you can stand out from the competition. I...
Why are visualization and sketching beneficial to businesses? Kevin Dulle – Episode 54
Visualization and sketching can be incredibly powerful tools to help you develop and communicate your ideas, no matter the size of your business. Whether you’re in the process of executing a strategy or just beginning to craft one, visualizing it can have identifiable benefits.
Why experience-centric design and cross-cultural design really matters! Gleb Kuznetsov – Episode 53
In today’s global economy, there is a growing need for companies to design products that appeal to consumers across cultures.
When developing products for international markets, it is important to understand cultural differences between countries
How to Humanize the Recruiting & Hiring Process – Mike Thomson – Episode 52
In order to humanize the recruitment and hiring process, you must first understand why people join organizations. Once you do, you can create a culture where everyone feels valued and appreciated. This makes the recruiting and hiring process less stressful and more enjoyable for both parties.
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