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Unmasking the Truth: Debunking Attention Span Myths and Mastering Visual Communication – Chris Gray – Episode 66

Unmasking the Truth: Debunking Attention Span Myths and Mastering Visual Communication – Chris Gray – Episode 66

Jun 6, 2023 | Customer Centric, Electronics Industry, Leadership, Marketing Manufacturing, Strategy

Episode 66 Unmasking the Truth: Debunking Attention Span Myths and Mastering Visual Communication Join host Sannah Vinding in an insightful conversation with Chris Gray, an expert in consumer psychology and buyer behavior. Discover the role of consumer psychology,...
Harnessing the Power of Digital Transformation in the Manufacturing Industry – Andrew Schwarz – Episode 65

Harnessing the Power of Digital Transformation in the Manufacturing Industry – Andrew Schwarz – Episode 65

May 23, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy

Episode 65 Harnessing the Power of Digital Transformation in the Manufacturing Industry Sannah Vinding, the host of the popular ‘Leadership In Manufacturing Podcast,’ is back with an exciting re-run episode that delves into the world of digital marketing...
Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director – Maryellen Stack – Episode 64

Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director – Maryellen Stack – Episode 64

May 9, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy

Episode 64 Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director Innovation and adaptation are key components of any successful business, and nowhere is this more evident than in the manufacturing industry. In this episode of...
From Manual to Automated: How Technology is Changing the Sales Game – Tim Paulus – Episode 62

From Manual to Automated: How Technology is Changing the Sales Game – Tim Paulus – Episode 62

Apr 11, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy

Episode 62 From Manual to Automated: How Technology is Changing the Sales Game In this episode of Mind The Innovation Podcast, your host Sannah Vinding is joined by Tim Paulus, President of EI Sales. They delve into the importance of knowledgeable teams, consistent...
The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers – Bridget Kane-Ferrigan – Episode 60

The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers – Bridget Kane-Ferrigan – Episode 60

Mar 14, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy

Episode 60 The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers Manufacturers must understand that the digital age has changed the way business is done, and an effective digital marketing strategy is essential for success. By utilizing a...
Manufacturing Salespeople as Marketers: The Shift Towards Problem-Solving Instead of Product-Pitching – Graham Kilshaw – Episode 59

Manufacturing Salespeople as Marketers: The Shift Towards Problem-Solving Instead of Product-Pitching – Graham Kilshaw – Episode 59

Feb 28, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy

Episode 59 The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers The manufacturing industry is in the midst of a major shift – salespeople are being transformed into marketing professionals. Gone are the days of simply product-pitching;...
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