Feb 28, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy
Episode 59 The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers The manufacturing industry is in the midst of a major shift – salespeople are being transformed into marketing professionals. Gone are the days of simply product-pitching;...
Feb 14, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy
Episode 58 The Future of Manufacturing Marketing: Embracing the Human Element to Stand Out from the Crowd Manufacturers compete in a highly competitive market, and standing out from the crowd can be a challenging task. However, by incorporating a human touch into...
Jan 17, 2023 | Company Culture, Electronics Industry, Leadership, Management, Marketing Manufacturing, Strategy
Episode 56 Achieving Digital Transformation in the Electronics Manufacturing Industry The electronics industry is constantly evolving, and the pace of change has only accelerated in recent years. With the advent of new technologies such as IoT, artificial...
Oct 25, 2022 | Customer Centric, Leadership, Marketing Manufacturing, Strategy
Episode 50 Consumer Psychology – what does it mean and how to use it? Join us as we delve into the intricate world of consumer psychology and observational research with Chris Gray, an expert in biopsychology and purchase behavior. With a wealth of knowledge and...
Aug 9, 2022 | Management, Marketing Manufacturing, Strategy
Modern Marketing for Manufacturing Podcast Why Manufacturing Reps Need To Be Prepared With Digital Tools As manufacturing representatives, you need to be prepared with all the tools needed to succeed. You need to be able to communicate effectively with your customers...
Jul 26, 2022 | Marketing Manufacturing, Strategy
Modern Marketing for Manufacturing Podcast Collaboration across the full value chain Collaboration between manufacturers and distributors will be key to the success of the industry. The manufacturer and distributor of the future will be collaborators. The new normal...
