Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director – Maryellen Stack – Episode 64

May 9, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy

Episode 64 Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director Innovation and adaptation are key components of any successful business, and nowhere is this more evident than in the manufacturing industry. In this episode of...

Navigating the Changing Landscape of the Electronics Industry – Chris Beeson – Episode 63

Apr 25, 2023 | Electronics Industry, Leadership, Management, Strategy

Episode 63 Navigating the Changing Landscape of the Electronics Industry In this episode of Leadership in Manufacturing Podcast, your host Sannah Vinding is joined by Chris Beeson, the President for Electronics and Global Strategic Suppliers at the RS Group, about the...

From Manual to Automated: How Technology is Changing the Sales Game – Tim Paulus – Episode 62

Apr 11, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy

Episode 62 From Manual to Automated: How Technology is Changing the Sales Game In this episode of Mind The Innovation Podcast, your host Sannah Vinding is joined by Tim Paulus, President of EI Sales. They delve into the importance of knowledgeable teams, consistent...

Diversity in Data: Why Inclusion Matters in Generating Effective Solutions – Robert Derringer – Episode 61

Mar 28, 2023 | Electronics Industry, Leadership, Strategy

Episode 61 Diversity in Data: Why Inclusion Matters in Generating Effective Solutions In the electronics industry, data analysis is crucial to succeeding in a highly competitive market. However, it’s not just about the style of presenting data, but also the substance...

The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers – Bridget Kane-Ferrigan – Episode 60

Mar 14, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy

Episode 60 The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers Manufacturers must understand that the digital age has changed the way business is done, and an effective digital marketing strategy is essential for success. By utilizing a...

Manufacturing Salespeople as Marketers: The Shift Towards Problem-Solving Instead of Product-Pitching – Graham Kilshaw – Episode 59

Feb 28, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy

Episode 59 The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers The manufacturing industry is in the midst of a major shift – salespeople are being transformed into marketing professionals. Gone are the days of simply product-pitching;...