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Diversity in Data: Why Inclusion Matters in Generating Effective Solutions – Robert Derringer – Episode 61

Diversity in Data: Why Inclusion Matters in Generating Effective Solutions – Robert Derringer – Episode 61

Mar 28, 2023 | Electronics Industry, Leadership, Strategy

Episode 61 Diversity in Data: Why Inclusion Matters in Generating Effective Solutions In the electronics industry, data analysis is crucial to succeeding in a highly competitive market. However, it’s not just about the style of presenting data, but also the substance...
The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers – Bridget Kane-Ferrigan – Episode 60

The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers – Bridget Kane-Ferrigan – Episode 60

Mar 14, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy

Episode 60 The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers Manufacturers must understand that the digital age has changed the way business is done, and an effective digital marketing strategy is essential for success. By utilizing a...
Manufacturing Salespeople as Marketers: The Shift Towards Problem-Solving Instead of Product-Pitching – Graham Kilshaw – Episode 59

Manufacturing Salespeople as Marketers: The Shift Towards Problem-Solving Instead of Product-Pitching – Graham Kilshaw – Episode 59

Feb 28, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy

Episode 59 The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers The manufacturing industry is in the midst of a major shift – salespeople are being transformed into marketing professionals. Gone are the days of simply product-pitching;...
The Future of Manufacturing Marketing: Embracing the Human Element to Stand Out from the Crowd – Rob Brunson – Episode 58

The Future of Manufacturing Marketing: Embracing the Human Element to Stand Out from the Crowd – Rob Brunson – Episode 58

Feb 14, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy

Episode 58 The Future of Manufacturing Marketing: Embracing the Human Element to Stand Out from the Crowd Manufacturers compete in a highly competitive market, and standing out from the crowd can be a challenging task. However, by incorporating a human touch into...
The Power of Social Selling and Social Buying in the Manufacturing Industry

The Power of Social Selling and Social Buying in the Manufacturing Industry

Feb 11, 2023 | Blog

Maximizing Customer Engagement and Sales through the Use of Social Media The Power of Social Selling and Social Buying in the Manufacturing Industry Digital transformation is crucial to unlocking new revenue streams. Social selling and buying on LinkedIn is one such...
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