Celebrating leadership Podcast Excellence
How I Built a Top-Ranking Leadership Podcast in Manufacturing
Engineering, Marketing, and Podcasting Triumphs
Excited to share my recent feature on the Beyond Fulfillment podcast with host Dave Gulas. In this episode, we dive into my journey of creating and growing my podcast, “Leadership in Manufacturing.” Whether you’re a budding podcaster or a seasoned professional in the industry, I believe you’ll find valuable insights in our conversation.
What You’ll Learn by Listening to This Podcast
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- My Transition from Engineering to Marketing: I discuss how my engineering background has shaped my approach to marketing and helped me create a successful podcast.
- The Genesis of “Leadership in Manufacturing”: I share the story of how I launched my podcast during the pandemic and the motivations behind it.
- Lessons from Industry Leaders: Tune in to hear insights gained from conversations with various industry leaders who have appeared on my show.
- Building Consistency and Quality: I reveal the strategies I’ve used to maintain a top-ranking podcast with over 150,000 downloads.
- Evolving through Feedback: Learn about the importance of feedback in my personal and professional growth.
- Creative Marketing Techniques: Discover how I leverage my marketing skills to grow my podcast audience organically.
“Starting my podcast allowed me to merge my passion for leadership with my curiosity and creativity. It’s become a platform where I not only continuously learn how to become a better leader myself, but also share that journey with others. Each episode helps us grow together and understand more about leadership in the electronics industry.”
Turning Passion into Success
My Journey
As an engineer from Denmark, I blend analytical thinking with creativity. This unique combination has propelled me not only in my role as a Digital Marketing Director but also as the founder and host of “Leadership in Manufacturing.” During my chat with Dave, I opened up about the nuances of my journey.
Engineering Meets Marketing
Transitioning from mechanical engineering to digital marketing may seem unusual, but my critical thinking skills have been instrumental in simplifying complex concepts for marketing initiatives. My early career in product development allowed me to work closely with marketing teams, ultimately helping me find my voice in this field.
The Birth of a Podcast
I launched my podcast in October 2020 during the pandemic, initially under a different name. After realizing the importance of clear branding, I rebranded it as “Leadership in Manufacturing” to better connect with my audience. My goal was simple: to network, grow as a leader, and share invaluable lessons from industry veterans.
Learning from Leaders
One of the highlights of my podcast is the diverse knowledge shared by my guests. Each episode offers unique insights into leadership within the electronics component industry (including manufacturing, distribution, and manufacturer representatives), providing continuous learning opportunities for both me and my audience..
Consistency and Quality Craftsmanship
Achieving over 150,000 downloads and ranking in the top 5% on Listen Notes has been an incredible journey. I emphasize the importance of consistency by releasing new episodes every second Tuesday without fail. My meticulous planning and editing ensure each episode delivers maximum value.
The Role of Feedback in Growth
A significant takeaway from my experience is the value of feedback—both positive and constructive. It helps me refine my podcast and grow as a leader. I make it a point to reflect on past episodes, which fosters continuous improvement and enhances the listener experience.
Marketing Mastery
My marketing expertise plays a crucial role in growing my podcast audience. I use organic strategies like SEO-friendly titles and consistent promotion across platforms like YouTube to ensure sustained growth and engagement.
Thinking Ahead
As I approach my 100th episode, I’m already brainstorming innovative formats, such as panel discussions, to bring more depth to my content. My focus remains on delivering high-quality insights while exploring fresh avenues for growth.
Listen to the full episode
My journey from engineer to a top-ranking podcaster in the manufacturing sector is proof that passion, creativity, and strategic thinking can lead to success. I invite you to tune into the episode where Dave and I discuss these topics in detail.
Sannah Vinding
Sannah Vinding
Founder & Host, Leadership In Manufacturing Podcast
Sannah Vinding is a distinguished Engineer, B2B Marketing Strategist, and Executive Leader with over two decades of experience in the electronics manufacturing industry.
She is renowned for her technical engineering expertise, innovative product development skills, and strategic marketing acumen.
She is the founder and host of the Leadership in Manufacturing Podcast, where she shares insights on innovation, leadership, and the impact of AI in the manufacturing sector.
With a Master’s degree in Design/Mechanical Engineering from the Technical University of Denmark, Sannah has established herself as a thought leader in her field, dedicated to fostering innovation and driving success through customer-centric marketing strategies.
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