Heather talks about why (and how) to embrace a more people-centric leadership style and why leadership development is essential for any company to succeed. People are the most valuable asset in any company and leaders should focus on making sure that everyone feels valued. She talks about how brands start from the beginning with the brand itself and then define values in terms of behaviors. It’s all about making sure they hold themselves accountable for leading inside these behaviors that will make their company succeed. Leaders must take time out to examine ways in which their employees can be inspired to perform better. This can be done by recognizing them for their efforts and giving them positive feedback.