Episode 101
What Values Guide You as A Leader?
Transformative Leadership Principles: Wisdom Industry Experts
Join us as we delve into the core of effective leadership in manufacturing with our insightful panel of industry leaders, including Tobi Cornell, Rob Brunson, Maryellen Stack, Shane Zutz, Walter Tobin, and Don Akery. Hosted by Sannah Vinding, this episode is a treasure trove of wisdom on the personal values that shape impactful leadership.
In this episode, you will discover:
- Principles of Honesty and Trust: Learn how leading with honesty and building trust can create a solid foundation for any team.
- Authenticity in Leadership: Gain insights into the importance of being authentic and transparent in your leadership style.
- Embracing Direct Feedback: Understand why giving and receiving direct feedback with respect can enhance team performance and growth.
- Overcoming Fear in Leadership: Explore strategies for not letting fear influence your decisions and actions.
- Cultivating a Never-Give-Up Attitude: Discover the role of persistence and positivity in driving team success.
- Building Strong, Respectful Relationships: Learn how treating your team with respect and dignity can foster loyalty and morale.
- The Impact of Humor and Empathy: See how integrating humor and empathy can make you a more approachable and effective leader.
- Focusing on the Bigger Picture: Understand the importance of lifting your head to view the bigger picture and communicate clear visions to your team.
Sannah Vinding and her guests provide practical advice and experiences that promise to equip you with the tools needed to elevate your leadership capabilities in the electronics component industry.
Embrace these timeless principles and transformative insights to become a better, more effective leader in the electronics industry.
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“I always try to go with honesty first. That’s what I think you can never go wrong with being honest.”
Key takeaways
The Power of Honesty in Leadership:
Honesty stands out as a cornerstone of effective leadership, fostering trust and integrity within a team. Leaders who prioritize transparency and straightforward communication create an environment where team members feel valued and respected. This approach not only strengthens relationships but also ensures that everyone is aligned with the company’s goals and values.
Fear Doesn’t Get a Vote:
Addressing fear head-on allows leaders to make more confident, effective decisions. By acknowledging anxiety and impostor syndrome but choosing not to let them dictate actions, leaders can focus on long-term goals and strategic vision. This mindset encourages resilience and enables leaders to guide their teams through challenges with a clear, forward-thinking perspective.
Lead by Example:
Demonstrating the behaviors and values expected from team members is essential for authentic leadership. When leaders are willing to perform the same tasks they ask of their employees, it sets a standard of accountability and mutual respect. This approach not only motivates the team but also models the desired workplace culture, creating a cohesive and committed workforce.
“As a leader, it’s crucial to occasionally step back and look at the bigger picture. Instead of just focusing on the immediate tasks, raising your head and seeing the overall direction helps you guide your team more effectively.”
“I also believe in giving very direct feedback and direct with respect. I had a tendency to try to sugarcoat feedback and paint a picture, and it made things worse.”
Honesty and Authenticity in Leadership
“I think respect, treat people on your team with respect. They’ll know if they’re being treated with respect and with dignity.”
Show Notes:
In Episode 101 of the “Leadership in Manufacturing Podcast,” host Sannah Vinding dives into the fundamental values that shape effective leadership with a dynamic panel, including Tobi Cornell, Rob Brunson, Maryellen Stack, Shane Zutz, Walter Tobin, and Don Akery.
Key highlights from the conversation include diverse perspectives on core leadership values ranging from honesty and authenticity to direct feedback and team respect. Tobi Cornell emphasizes that you can never go wrong with honesty and kindness, while Rob Brunson underscores the importance of doing what you say you will do and not taking oneself too seriously. Maryellen Stack talks about the power of authenticity, willing to make tough decisions, and leading by example.
The panel explores the role of fear in leadership, with Shane Zutz offering the powerful mantra, “fear doesn’t get a vote,” to navigate challenging situations. Walter Tobin delves into the importance of integrity, respect, and humor in leadership, highlighting how humor can disarm tense discussions and foster a human connection within teams. Don Akery speaks on the necessity of direct yet respectful feedback and the importance of leading by example.
Sannah and the panelists also touch upon modern leadership challenges, like the shift to remote work and maintaining robust communication during times of change. They stress the importance of lifting one’s head to see the bigger picture and the value of visual tools like the change curve to gauge team sentiment.
Throughout the episode, the insights and personal anecdotes shared by the panel provide a rich and multifaceted discussion on what it truly means to lead with values in the manufacturing and distribution sectors. This episode serves as an invaluable resource for anyone looking to enhance their leadership skills and build stronger, more resilient teams.
Tune in for a comprehensive look at the essential values guiding effective leadership in today’s complex business landscape. This episode promises to offer practical advice and thought-provoking perspectives that can help you become a better leader in the electronics industry.
Remember to subscribe, like, and share our podcast. Connect with us on LinkedIn, YouTube, and Instagram to unlock your leadership potential in the electronics component industry.
Guests
Shane Zutz
Vice President of Human Resources at DigiKey
Shane Zutz is the Vice President of Human Resources at DigiKey Electronics, where he is instrumental in driving organizational performance and leading a global team through significant digital transformation. With over 5 years at DigiKey, Shane has overseen substantial growth and expansion, implementing key initiatives that support over 5,000 employees worldwide.
His leadership is informed by a rich background in education, having served as a teacher, coach, assistant principal, and principal at Lincoln High School in Thief River Falls, where he managed a $26 million building project and introduced state-recognized programs. Shane holds an MBA from the Carlson School of Management at the University of Minnesota, and degrees from Bemidji State University and Minnesota State University – Mankato.
Tobi Cornell
President - Manufacturer's Rep, CPMR
Tobi Cornell is an accomplished leader with over 25 years of experience at Kruvand Associates, Inc., a prominent manufacturer’s representative firm. As the current President, Tobi oversees strategic operations and manages key accounts in the Dallas-Fort Worth area. Her career at Kruvand began in 1999, where she has played a pivotal role in strengthening relationships with manufacturers and distributor partners to better serve the engineering and purchasing communities.
Tobi’s extensive experience includes roles in both outside sales and distribution management. She holds a Bachelor of Business Administration (BBA) in Marketing from Texas Christian University. Tobi is actively involved in industry organizations, including the Electronics Representatives Association (ERA) and the Electronic Components Industry Association (ECIA). Her dedication to her profession and her community is evident through her leadership and active participation in various industry groups.
Rob Brunson
Vice President of Sales & Marketing at Wallace Electronic Sales
Rob Brunson is a dedicated Customer Advocate with extensive experience in sales and marketing within the electrical and electronic manufacturing industry. Currently serving as the Vice President of Sales & Marketing at Wallace Electronic Sales, Rob has been pivotal in sourcing competitive and high-quality solutions for OEMs and driving the company’s customer-centric approach. His passion for customer advocacy is matched only by his love for dogs, making him a well-rounded professional both in and out of the office.
Rob’s commitment to finding the best solutions for his customers, whether through front-end design work or problem-solving, exemplifies his dedication to excellence. With a strong presence in the Greensboro–Winston-Salem–High Point Area, Rob continues to make significant contributions to his field while maintaining a personal touch in all his professional interactions.
Maryellen Stack
Director of Marketing Communications at Sager Electronics
Maryellen Stack is an experienced Marketing Communications leader with over two decades of expertise in the electrical and electronic manufacturing industry. Currently serving as the Director of Marketing Communications at Sager Electronics, Maryellen has been instrumental in driving the company’s brand and communications strategy. Her extensive skill set includes advertising, branding, business development, communications, public relations, website development, promotions, negotiations, event planning, and cross-functional team management.
Maryellen holds a Bachelor’s degree in Political Science and Government from the University of Massachusetts Dartmouth. She is also actively involved in industry organizations, serving in leadership roles on various committees, including the Electronics Components Industry Association and the Electronics Representatives Association.
With a demonstrated history of success and a passion for fostering new talent, Maryellen continues to make significant contributions to Sager Electronics and the broader electronics community.
Don Akery
Chief Executive Officer at Waldom Electronics
Don Akery is the Chief Executive Officer at Waldom Electronics, based in Rockford, Illinois. With over two decades of experience in the electronics and distribution industry, Don has proven himself as a visionary leader dedicated to driving organizational growth and operational excellence. He specializes in sales growth, business development, and talent recruitment, with a successful track record in both established and emerging markets.
Prior to his tenure at Waldom Electronics, Don held multiple leadership roles at TTI, Inc., where he significantly grew revenue and market share, and led digital transformation initiatives. He also served in various capacities at Arrow Electronics, further honing his expertise in marketing and asset management.
Don holds a Bachelor of Arts in Applied Behavioral Sciences from National Louis University and has completed coursework in Business Administration from Georgia Southern University. He is actively involved in industry organizations such as Women In Electronics and the National Association of Wholesaler-Distributors.
Outside of his professional life, Don contributes to advisory boards like Breadboard and Sivad Business Solutions, leveraging his extensive experience to help drive innovation and efficiency in the electronics manufacturing industry.
Walter Tobin
President - Manufacturer's Rep, CPMR
Walter Tobin is the CEO and Executive Vice President of the Electronics Representatives Association (ERA), a role he has held since August 2015. He leads the organization with a focus on empowering electronics representatives globally. Walter’s extensive career spans over several decades, including significant roles such as Corporate Vice President at Future Electronics and All American Semiconductor, and Executive VP at Bell Microproducts. His leadership in managing global accounts and driving sales initiatives has been exemplary.
Walter is a graduate of Boston College, where he earned both his BSBA and MBA in Marketing from the Carroll School of Management. With a career marked by strategic leadership and industry insights, Walter is also dedicated to community service, serving on the Board of Directors for the Charles River Center, a non-profit organization supporting individuals with developmental disabilities.
He is recognized for his sales management skills, time management, and dedication to ethical leadership. Walter’s contributions to the electronics industry are widely acknowledged, making him a respected figure in his field.
“Continuous learning is the heartbeat of effective leadership. True leaders recognize that learning is not a destination but a lifelong journey”
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