I. Evolution from Print to Digital to Social

Maryellen Stack highlights the journey of marketing from traditional print media to the expansive digital and social platforms we engage with today. These changes have opened up endless possibilities for marketers, though staying updated with such rapid evolution can be challenging.

II. The Merging of Marketing and Sales

The pandemic has accelerated the evolution of how marketing and sales collaborate, with a newfound focus on enhancing the overall customer experience. This merger of functions necessitates a deeper collaboration in strategies and understanding of customer needs.

III. The Impact of Data and Technology in CRM

Maryellen explains how the introduction of advanced data tools and a cohesive CRM system can transform how businesses engage with customers. Proper data management bridges marketing and sales, leading to more tailored customer interactions and informed decision-making.

“Marketing is not just about advertising anymore—it’s about solving problems and delivering real value to the customer through innovative digital solutions.”

– Maryellen Stack, Director of Marketing Communication, Sager Electronics.

“We have to start thinking of sales as marketing and marketing as sales. Different roles, but a united goal in enhancing the customer experience.”

– Maryellen Stack, Director of Marketing Communication, Sager Electronics.

Enhance Customer Experience:

Evaluate your current marketing tools and platforms to ensure they align with the customer’s buying journey. Aim for a seamless experience that reflects the best practices from both B2B and B2C worlds.

New Marketing Channels:

Identify one new digital marketing platform or tool you haven’t used yet and explore how it can add value to your marketing strategy. How can it be leveraged to improve customer engagement and reach?

Thank you for being a valued reader of the Leadership In Manufacturing Newsletter. Stay tuned for more insights and actionable tips in our next edition.