Reach the decision-makers who actually buy
One partnership. Six channels. 400,000+ organic impressions across podcast, YouTube, LinkedIn, email, Facebook, and Instagram, including a quarter-million-view YouTube library that keeps working long after each episode airs. Your brand shows up where senior B2B leaders in electronics, semiconductors, and manufacturing are already paying attention.
Repeated exposure, not a one-time ad
A single ad runs once. A partnership here puts your brand in front of the same audience repeatedly across podcast, YouTube, LinkedIn, email, Facebook, and Instagram. That is how recall builds in B2B: not from one impression, but from showing up where buyers already pay attention, every episode cycle.
Every number here is 100% organic. No ad spend, no boosted posts. Just consistent presence and an audience that chooses to stay.
Audience quality
Founders, Presidents, CEOs, Directors, and VPs across the electronics value chain. The people who approve budgets and select suppliers.
Cross-channel context
Your brand appears across six coordinated channels, so exposure compounds instead of disappearing after a single post.
Trust that carries
This audience shows up because the conversations are specific to how electronics, distribution, and manufacturing actually work.
About Sannah Vinding
An engineer by training and a go-to-market leader by practice, Sannah has spent her career at the intersection of technology, product, and commercial strategy inside the electronics and semiconductor industry. She created Leadership in Manufacturing to bring real, unfiltered leadership conversations to professionals navigating complexity and change inside technical industries. Her audience trusts her because she speaks their language.
The audience
A senior B2B audience across the full electronics value chain: manufacturers, manufacturer reps, distributors, and OEMs. The people who run teams, evaluate vendors, specify products, and drive purchasing decisions.
Top Industries
Top Job Titles
Seniority
Audience composition sourced from LinkedIn analytics for Sannah Vinding's profile.
The right buyers are already paying attention
Top companies whose people consume this content on LinkedIn:
Recent guests include Jeff Newell, President of Mouser Electronics, plus leaders from Schneider Electric, TE Connectivity, and TDK. A partner shares association with brands the industry already trusts.
Manufacturers who have joined the conversation as guests:
Cross-channel reach
Not a single placement. Coordinated coverage across every platform where this audience already spends time. Repeated exposure builds recall.
Personal LinkedIn
16,000+ followers including Directors, VPs, Founders, and CEOs. 31,800+ unique members reached. Reach extends well beyond the follower base.
Full episodes + Shorts
Lifetime views. Shorts drive top-of-funnel discovery; full episodes carry brand exposure in-video and in descriptions.
LinkedIn Page, Facebook, Instagram
Annual reach across the dedicated podcast page and social. Every episode promoted across all three with consistent messaging.
Email + LinkedIn newsletter
Engaged community with a 60%+ open rate versus a 20 to 25% industry average. The highest-engagement channel.
Total organic reach combines recurring annual impressions on LinkedIn, social, and email with a 250,000+ view YouTube library that keeps compounding.
Unlike a one-time ad, every mention lives permanently in the episode audio and on YouTube. Your brand keeps earning impressions for years after the episode airs, so exposure compounds instead of disappearing.
Flexible ways to show up
Every partnership is shaped around your goals. These are the ways a brand can appear across the show and its channels, mixed and matched to fit what you want to achieve.
Episode brand mention
Your brand introduced at the open of episodes, landing right after the hook when listeners are already engaged.
Episode association
Listed as the partner on the dedicated episode page and in show notes across Apple, Spotify, and every major platform.
Newsletter feature
A placement in the newsletter sent to the 4,800+ engaged community, where the open rate runs above 60%.
Social amplification
Your brand rides along on the organic episode posts across LinkedIn, Facebook, and Instagram.
Evergreen listing
A logo and live link on the website, plus mentions that live permanently in the audio and on YouTube.
Co-created content
Optional deeper collaborations like a co-hosted webinar, a sponsored insight piece, or a branded guest conversation.
Your buyers are already in this audience
The people who consume this content are the same distributors, manufacturers, manufacturer reps, and OEMs you are trying to reach. A partnership here is not general awareness. It is targeted exposure to your ideal customers, across the channels where they already engage.
Let's build something together
That is the audience and reach I'd bring to a partnership. If your buyers are in this room, let's find the shape that works for both of us. A short call is the easiest place to start.
Book a 20-minute callOr reach out on LinkedIn: linkedin.com/in/sannahvinding