Reach the Decision-Makers Who Actually Buy
One sponsorship. Six channels. 400,000+ organic impressions across podcast, YouTube, LinkedIn, email, Facebook, and Instagram, including a quarter-million-view YouTube library that keeps working long after each episode airs. Your brand shows up where senior B2B buyers in electronics, semiconductors, and manufacturing are already paying attention.
View Partnership PackagesAbout Sannah Vinding
Sannah Vinding is an engineer by training and a go-to-market leader by practice. She has spent her career at the intersection of technology, product, and commercial strategy inside the electronics and semiconductor industry.
She created Leadership in Manufacturing to bring real, unfiltered leadership conversations to professionals navigating complexity and change inside technical industries. From Founders and Sales leaders to Directors and VPs, her audience shows up because the conversations are grounded in how these industries actually work.
Her audience trusts her because she speaks their language. The conversations are specific to electronics, distribution, and manufacturing. Not generic leadership advice repurposed from the tech world.
The Audience
A senior B2B audience across the full electronics value chain: manufacturers, manufacturer reps, distributors, and OEMs. Founders, CEOs, Sales Managers, and Directors who run teams, evaluate vendors, specify products, and drive purchasing decisions.
Industries
- Electronics & Appliance Mfg 20.4%
- Semiconductor 5.7%
- Medical Equipment Mfg 4.0%
Top Job Titles
- Founder 3.6%
- President 2.6%
- Chief Executive Officer 2.5%
- Sales Manager 2.4%
- Product Manager 1.8%
Seniority
- Senior 29.3%
- Director 15.0%
- VP 9.2%
- Manager 9.1%
Companies in the Audience
The right buyers are paying attention. Top companies whose people consume Sannah's content on LinkedIn:
* Audience composition data sourced from LinkedIn analytics for Sannah Vinding's personal profile.
Featured Guest Companies
Across 149+ episodes, leaders from across the electronics and manufacturing value chain have shared the mic with Sannah. Manufacturers, manufacturer reps, distributors, and industry associations. Guests are vetted for substance, not titles. Sponsors share association with brands the industry already trusts.
Guests Span the Full Electronics Value Chain
149+ episodes featuring manufacturers, manufacturer reps, and distributors. Sponsors reach decision-makers at every layer of how electronics get specified, sold, and shipped.
Manufacturers Featured
Manufacturer Rep Firms Featured
Distributors Featured
Highlighted Episode
Episode 142: Why Building Your Successor Is the Real Leadership Test
With Jeff Newell, President of Mouser Electronics.
Cross-Channel Reach
Sponsoring Leadership in Manufacturing is not a podcast ad. It is coordinated cross-channel coverage. Your brand appears across every platform where this audience is already paying attention. Repeated exposure builds recall.
Your Brand Appears Across
Six channels, with multiple placements in each, plus permanent listings on the website.
What Sponsors Receive
Every sponsorship is a coordinated placement across multiple channels. Not a single ad read. Your brand shows up every episode cycle, building recall in a market where buyers take months to decide.
Podcast Opening Mention 6-Month + Annual
Your brand lands at peak listener attention. Each sponsored episode opens with a hot take from the upcoming conversation to hook the listener, then a brief mention of your brand, then a welcome to the show. Engineered so your name lands after engagement, not as a skippable pre-roll.
End-of-Episode Mention Annual only
Annual Partners receive a second brand mention at the close of each episode, reinforcing recall after the full listen. Listeners hear your brand at both peak attention moments.
Dedicated Episode Page Listing 6-Month + Annual
Your brand is listed as the sponsor on the dedicated episode page at leadershipinmanufacturing.com. Permanent, searchable, and linked back to your website.
RSS and Show Notes Inclusion 6-Month + Annual
Your brand mention and website link are distributed via RSS to Apple Podcasts, Spotify, and every major podcast platform. Your link is clickable inside the show notes.
Dedicated Sponsor Page with Live Link 6-Month + Annual
Your logo and a live link to your website appear on the Sponsors page at leadershipinmanufacturing.com for the full partnership period. Searchable and permanent.
Newsletter Mention 6-Month + Annual
Your brand is featured in the newsletter sent across email and LinkedIn newsletter to the 4,800+ engaged community. Annual Partners receive prominent featured placement. 60%+ email open rate.
Social Media Amplification Annual only · LinkedIn, Facebook, Instagram
Annual Partners are mentioned in the episode promotional posts on LinkedIn, Facebook, and Instagram during sponsored episode periods. Your brand rides on every organic post and Reel.
Sponsorship Packages
Two partnership options: Empowerment Alley (6 months) and Legacy Builder (12 months). Both are multi-episode commitments built for brands that want compounding recall, not one-time spend. Custom packages and add-ons are available to shape a partnership around your goals.
- Opening mention in 4 episodes (intro, brand name, welcome to the show)
- Dedicated episode page listing on each sponsored episode
- RSS and show notes inclusion, distributed to all podcast platforms
- Sponsor page listing with live link, active for the 6-month partnership period and removed from the website when the term ends
- Newsletter mention in each sponsored episode edition
- Note: your episode mentions in the audio and on YouTube stay evergreen. Only the website sponsor listing comes down. Upgrade to Legacy Builder to keep your sponsor placement permanent.
- Evergreen exposure. Every mention lives permanently in the episode audio and on YouTube, earning impressions for years after the air date. Your placements keep working long after the campaign ends.
- Opening mention in 8 episodes (intro, brand name, welcome to the show)
- End-of-episode mention in all 8 episodes
- Dedicated episode page listing on each sponsored episode
- RSS and show notes inclusion, distributed to all podcast platforms
- Top placement on sponsor page year-round with live link
- Featured newsletter placement to the 4,800+ engaged community (60%+ open rate)
- Social media amplification during sponsored periods on LinkedIn, Facebook, and Instagram
Sponsoring This Podcast vs. a One-Time Event
Priced against a multi-day industry conference, this sponsorship matches the top tier and keeps working for a full year after.
- ✕Live for 2 to 4 days, then the exposure ends
- ✕Reaches only the attendees who are in the room
- ✕Logo on signage and in an app that comes down after the event
- ✕One audience, one location, one moment in time
- ✕Around $15,000 for premier placement at a single multi-day event
- ✓Runs a full year across six channels
- ✓400,000+ organic impressions plus an evergreen YouTube library
- ✓Mentions live permanently in the audio and on YouTube, compounding for years
- ✓Repeated exposure every episode cycle, where buyers already pay attention
- ✓$14,990 for a full year of compounding, multi-channel exposure
Same top-tier investment. A conference logo expires when everyone flies home. This sponsorship keeps compounding long after.
Why This Works for B2B
Podcast downloads are one metric. The real value is audience quality, cross-channel context, and the kind of trust that closes deals in long B2B cycles.
Ready to Get in Front of This Audience?
Sponsorship slots are limited per episode cycle to maintain quality and relevance for the audience. Reach out directly to start a conversation.
sannah@leadershipinmanufacturing.comOr connect via LinkedIn: linkedin.com/in/sannahvinding
Email Sannah Directly